{"id":5283,"date":"2024-06-29T00:10:00","date_gmt":"2024-06-28T23:10:00","guid":{"rendered":"https:\/\/digitalinside.pt\/?p=5283"},"modified":"2024-06-29T00:42:30","modified_gmt":"2024-06-28T23:42:30","slug":"a-luta-pela-transparencia-na-ia-generativa-esta-no-terreno","status":"publish","type":"post","link":"https:\/\/digitalinside.pt\/a-luta-pela-transparencia-na-ia-generativa-esta-no-terreno\/","title":{"rendered":"A luta pela transpar\u00eancia na IA generativa est\u00e1 no terreno"},"content":{"rendered":"\n

Em resposta ao crescente debate sobre os direitos de autor e a \u00e9tica na utiliza\u00e7\u00e3o de dados para treinar sistemas de intelig\u00eancia artificial (IA), sete empresas de licenciamento de conte\u00fado formaram a primeira alian\u00e7a comercial do setor. Anunciada na quarta-feira, a Dataset Providers Alliance (DPA)<\/strong> promete defender a “origem \u00e9tica dos dados” <\/em>e a prote\u00e7\u00e3o dos direitos de propriedade intelectual dos propriet\u00e1rios de conte\u00fado.<\/p>\n\n\n\n

Entre os membros fundadores da DPA est\u00e3o a empresa norte-americana de datasets musicais Rightsify<\/strong>, o servi\u00e7o de licenciamento de imagens vAIsual<\/strong>, o fornecedor japon\u00eas de fotos de stock Pixta<\/strong> e o data marketplace <\/em>alem\u00e3o Datarade<\/strong>. Esta colabora\u00e7\u00e3o in\u00e9dita surge num momento em que a tecnologia de IA generativa, capaz de imitar a criatividade humana, est\u00e1 a enfrentar uma s\u00e9rie de processos judiciais e cr\u00edticas de criadores de conte\u00fado.<\/p>\n\n\n\n

O desenvolvimento de modelos de IA tem sido marcado pela utiliza\u00e7\u00e3o massiva de conte\u00fados retirados da internet sem o consentimento dos seus criadores ou propriet\u00e1rios. Esta pr\u00e1tica, que as empresas de tecnologia defendem ser legal, tem levado a um aumento na procura de cole\u00e7\u00f5es privadas de conte\u00fados, tanto para necessidades espec\u00edficas de dados quanto para mitigar riscos legais e regulat\u00f3rios.<\/p>\n\n\n\n

A expectativa de um aumento na procura por dados licenciados, caso os propriet\u00e1rios de direitos de autor ganhem as suas batalhas legais, tem dado origem a uma ind\u00fastria emergente de empresas que embalem e vendem acesso a conte\u00fados para uso em sistemas de IA. Neste contexto, grupos como o Fairly Trained, uma organiza\u00e7\u00e3o sem fins lucrativos criada este ano, surgiram para certificar modelos que n\u00e3o utilizam materiais protegidos por direitos de autor sem licen\u00e7a.<\/p>\n\n\n\n

Padr\u00f5es \u00e9ticos e legisla\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n

A DPA pretende estabelecer padr\u00f5es \u00e9ticos para as transa\u00e7\u00f5es de datasets<\/em>, exigindo que os seus membros n\u00e3o vendam dados de texto obtidos atrav\u00e9s de rastreamento na web ou \u00e1udio que contenha vozes de pessoas sem o seu consentimento expl\u00edcito. Um foco importante ser\u00e1 a promo\u00e7\u00e3o de legisla\u00e7\u00f5es como o NO FAKES Act<\/strong>, um projeto de lei dos EUA introduzido no ano passado para penalizar a gera\u00e7\u00e3o n\u00e3o autorizada de r\u00e9plicas digitais de vozes ou imagens de pessoas.<\/p>\n\n\n\n

A DPA tem ainda inten\u00e7\u00e3o de pressionar\u00e1 por mais requisitos de transpar\u00eancia nos dados de treino, semelhantes aos do AI Act da Uni\u00e3o Europeia<\/strong> e a um projeto de lei dos EUA introduzido em abril, o Generative AI Copyright Disclosure Act<\/strong>.<\/p>\n\n\n\n

O caminho para a sustentabilidade e transpar\u00eancia na IA<\/strong><\/h2>\n\n\n\n

A forma\u00e7\u00e3o da DPA representa um passo significativo na busca por uma utiliza\u00e7\u00e3o mais \u00e9tica e transparente dos dados no desenvolvimento de IA. \u00c0 medida que a ind\u00fastria de IA continua a evoluir, a necessidade de equilibrar inova\u00e7\u00e3o tecnol\u00f3gica com a prote\u00e7\u00e3o dos direitos de autor e a privacidade individual torna-se cada vez mais premente. A alian\u00e7a pretende ser uma voz ativa neste di\u00e1logo, promovendo pr\u00e1ticas que n\u00e3o s\u00f3 respeitem os direitos dos criadores de conte\u00fado, mas que tamb\u00e9m garantam um desenvolvimento sustent\u00e1vel e respons\u00e1vel da intelig\u00eancia artificial<\/strong>.<\/p>\n\n\n\n

A quest\u00e3o de como as empresas de tecnologia podem continuar a inovar enquanto respeitam os direitos dos criadores de conte\u00fado ser\u00e1 uma das batalhas legais e \u00e9ticas definidoras dos pr\u00f3ximos anos. Com a DPA, h\u00e1 agora uma plataforma dedicada a abordar estas quest\u00f5es de forma coesa e orientada para solu\u00e7\u00f5es<\/strong>.<\/p>\n\n\n\n

Com informa\u00e7\u00f5es Reuters<\/pre>\n","protected":false},"excerpt":{"rendered":"
Est\u00e1 criada a primeira alian\u00e7a comercial do setor. Anunciada na quarta-feira, a Dataset Providers Alliance (DPA) promete defender a “origem \u00e9tica dos dados” e a prote\u00e7\u00e3o dos direitos de propriedade intelectual.<\/p>\n","protected":false},"author":1,"featured_media":5285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[622,43],"yoast_head":"\nA luta pela transpar\u00eancia na IA generativa est\u00e1 no terreno - Digital Inside<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalinside.pt\/a-luta-pela-transparencia-na-ia-generativa-esta-no-terreno\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A luta pela transpar\u00eancia na IA generativa est\u00e1 no terreno - Digital Inside\" \/>\n<meta property=\"og:description\" content=\"Est\u00e1 criada a primeira alian\u00e7a comercial do setor. 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